SIGHT
-Drawing through the eyes -
BRANDING
Elegant and convenient packaging.
For a long-lasting journey.
The logo generally symbolizes for the eye, the circulation movement shows the depth of the lens and further more is a circulation of a "time to time" modern life. From another perspective, the rolling shape represents a "film roll" of one's life journey. Combining the symbol with the word "Sight" in soft - stroke and decorative style creates traditional and futuristic feelings for the whole logo.
The choice of colors, enhance to the fullest the calm and elegant vibe which perfectly links with the nostalgic concept of photography. In one sentence to describe: "The more you look, the more meaning you could find".
Staying with the minimal visual style, a mix and match between glasses shaped container and line elements from the logo gives out the chic vibe and would become a stylish item for your daily bag. We put the final touch for the box with a layer of sustainable matte lamination which is much more high-end and subtle than the regular material. Avoiding scratches and scuffs for your eco-friendly "Sight" box.
